I was driving home from the Call of Duty: Modern Warfare 3 midnight release one night (my husband’s airsoft team always does an appearance at these things) and we got talking about creative pursuits as a career vs as a hobby. It started out, I think, with a discussion of the music industry. Individual recording artists are often upset about the low royalties being paid out from services like Spotify. They get a fraction of a cent for each time their song is played, meaning they have little chance of gaining any kind of real income from these plays. And so they decry the industry and these services, and say they’re what is killing the music industry.
Independent movie producers say the same kinds of things. They only make a few cents (if that) whenever their movie is streamed via Netflix. Unless their film is viewed millions of times, they won’t make much money off of it.
I hear the same kind of thing coming from a lot of authors. If they’re forced to sell their ebooks at $.99, they’re only making $.35 on each sale. They have to sell thousands of copies to make any money. (The same things are said at $2.99, $4.99, and pretty much anything under the price of a mass-market paperback.)
Part of this has to do with the number of celebrities we see in each of these fields, and pretty much every other creative field. We see the J.K. Rowlings, the Stephenie Meyers, the Stephen Kings, of the world, and we think that that’s what success looks like. We think that all we should need to do is write something great (or not so great, depending on your opinion) and the riches should follow. Continue reading